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Born in Paris in 2020, DURA(G)CELL is a durag brand founded by Anne Lexee and Sybella Ursulet.

The story of two black women burning with the desire to bring a new vision to their culture, to reinterpret a mythical product of black culture.

The association of two complementary personalities, Sybella brought the culture of durag, the inspiration, Anne embraced it, reinvented it. An explosive combination that gave birth to a project of natural evidence and absolute authenticity.

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The brand modernizes the durag by offering innovative crowns dressed in accessories and / or prints with unique patterns. Handmade in Paris, the collections are presented in limited editions and are sold internationally.

DURA (G) CELL is inspired by the story of an iconic product of ’90s black culture – at the heart of the vibes, cultures and experiences of the street – it was created with the desire to express a new way to wear durags.

Initially, the durags have a hair care objective: to preserve the waves and to flatten the hair. In addition, it was mainly worn by men.

Now it’s about speaking your own language, your own creative expression. It’s all about attitude and self-confidence – be proud of your personality, be unique.

DURA (G) CELL represents a new way of expressing black culture and street influences, to make durag your “everyday crown”.

Here there is no room for conformism, it is about being free and putting durag at the center of your style. In other words – Add drip to your sauce;).

OUR HISTORY

Born in Paris in 2020, DURA(G)CELL is a durag brand founded by Anne Lexee and Sybella Ursulet.

The story of two black women burning with the desire to bring a new vision to their culture, to reinterpret a mythical product of black culture.

The association of two complementary personalities, Sybella brought the culture of durag, the inspiration, Anne embraced it, reinvented it. An explosive combination that gave birth to a project of natural evidence and absolute authenticity.

THE DURAG

The brand modernizes the durag by offering innovative crowns dressed in accessories and / or prints with unique patterns. Handmade in Paris, the collections are presented in limited editions and are sold internationally.

DURA (G) CELL is inspired by the story of an iconic product of ’90s black culture – at the heart of the vibes, cultures and experiences of the street – it was created with the desire to express a new way to wear durags.

Initially, the durags have a hair care objective: to preserve the waves and to flatten the hair. In addition, it was mainly worn by men.

Now it’s about speaking your own language, your own creative expression. It’s all about attitude and self-confidence – be proud of your personality, be unique.

DURA (G) CELL represents a new way of expressing black culture and street influences, to make durag your “everyday crown”.

Here there is no room for conformism, it is about being free and putting durag at the center of your style. In other words – Add drip to your sauce;).

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